I went back to the logo. Those two colors were the consistent core brand the organization had, so rather than introducing something new, I made them the foundation. I built a full color palette and typographic system outward from that navy and yellow, giving future designers something to work within instead of starting from scratch each year.

For typography and style, I looked to big tech: Google, Apple, Databricks, etc. Not arbitrarily, but because that's the world Data Science UCSB exists to prepare students for. The students coming to us are future engineers, analysts, and founders, so the visual language should reflect the industry they're growing into. I wanted to create a design system that tells prospective members and sponsors exactly what kind of organization this is.

From there, I applied the system everywhere. This included a 6-page Career Fair Sponsorship Guide, Datathon 2026 branding in flyers and brochures, Google slide templates, T-shirt merchandise, and the organization's website, built in coordination with the Director of Web Development so the system extended consistently across every Data Science UCSB touchpoint.