Rocket Lawyer
How do we make our brand easier to discover, understand, trust, and buy?
Content Strategy
Product & UX
Social Media
Role
Content and Social Marketing Intern
Team
Senior Content & UX Writer
Senior Digital Marketing Designer
Principal Visual Designer
Product Marketing Manager
Timeline
June - August 2026
Tools
Figma
Stacker
Google Workspace
Jira
The Problem
Rocket Lawyer is recognized externally as a legitimate online legal service — yet search results and AI summaries still show decision-stage hesitation around trust, pricing, cancellation, and legitimacy.
My internship focused on strengthening that story across the customer journey, from the first search to the final conversion.
My goal was to create audience-informed, consistent messaging across SEO, AEO, GEO, social, paid media, landing pages, and lifecycle email.
What I did, and Why
Research
Turning customer insights into marketing opportunities.
Analyzed 5,000+ survey responses across 5 quarterly surveys, translating customer needs and pain points into messaging for Social, PR, Publishing, SEO/AEO, and Paid Media.
Content + SEO/AEO/GEO
Making Rocket Lawyer easier to find and understand.
Wrote and published syndicated articles designed to reach audiences through traditional search, publications, and AI-generated results.
264 pickups · 41.5K+ views
201 pickups · 42.6K+ views
20% GEO visibility on Claude & Google AI Mode
Social Listening
Finding what audiences care about now.
Created weekly trend reports combining 10+ news articles + 10 Google Trends, developed 10+ social concepts, and surfaced content opportunities from 3 customer interviews.
Paid Media
Turning positioning into reasons to click.
Created 8 creative concepts for Meta, Reddit, X advertisements and 90+ search copy variations across Google & Bing.
Web + Product/UX
Turning discovery into conversion.
Owned 4 landing pages, from messaging and information architecture to wireframes and copy.
Lifecycle + Email
Giving existing customers a reason to come back.
Owned 6 lifecycle emails end-to-end and copy edited 10+ more, developing messaging, A/B variations, and visual components in Figma.
Impact & Takeaways
5,000+ customer responses analyzed
465 article pickups | 84K+ article views | 20% GEO visibility
90+ search variations | 8 creative iterations
Feedback is an opportunity, and clarity is top priority.
I've learned to never be afraid to ask cross-functional partners clarifying questions to uncover the why behind a request. Information easily gets lost as it moves across various teams. Understanding and retaining the most important points keeps everyone aligned!