Every event I designed for, I approached as its own visual brief. For the Figma Prototyping Workshop, a collaboration with Kathy Sun and her organization Alpha Kappa Psi, I saw a real opportunity. The partnership was already going to help drive attendance, but I wanted the graphic itself to do work too. I wanted it to feel like prototyping: energetic, layered, a little overwhelming in the best way, like something reaching out of the screen at you.

I leaned into bubbly typography, stacked shapes, and sparkle elements to give it a magazine-cover quality with real visual momentum. I made sure the partnership was prominently featured, so AKPsi's audience felt like it was for them too, not just SBCL regulars. It still fully followed our seasonal color system and brand guidelines while leveraging the personality of the event and visual style.

This is ultimately marketing design thinking: the goal isn't necessarily just to look good, it's to stop someone mid-scroll and make them feel something about the event before they've even read the details.